Friday, November 02, 2012

Niche to Fill

Must have been a slow news day.

Channel 9 News claimed that new retail fashion house, Zara, is missing out on part of the market as they don't stock 'plus size' clothing.

This is a pointless thing to say!!

It's not as if Zara forgot to send the specs for 'plus size' outfits to their manufacturer.  This is not a silly mistake that needs correction from the self-appointed fashion police.  No, this is a deliberate act from the retailer to target a specific part of the market.  They are obviously confident that they can sell a lot of clothes despite the narrow size range.  It's their prerogative and good luck to them.

The 'niche' of 'plus size' women's fashion has largely been filled by other fashion houses such as sixteentwentysix and mysize.  If there is a hole in the market then it will be filled.  For if there is money to be made then there is always someone who will want to make it.  It is one of the joys of the free market.

This news story though was just a chance for 'plus size' women to play the victim-of-discrimination card.  Perhaps the Zara stuff won't suit larger body shapes anyway.

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