It is a shame, and perhaps it says a lot about our culture and attitude as a nation, that positive advertisements during election campaigns don’t work. Is it that they don’t work or that they haven’t been tried properly? No one seems prepared to give it a fair go.
The best positive election ad I have seen was for John Fahey for a state election in the late 1990’s. He lost that election, despite being one of the men who won Sydney the Olympic games in 2000. No room for sentimentality, or competence for that matter. The winner of that election was Bob Carr.
So far the only positive ad in this federal election campaign is Abbott’s “Action Contract”. Unfortunately I doubt that it is resonating with the public. It is shouted down by the multitude of ads from both sides that are more focused on bringing down the other person. Some are personal, other based on policy, most (especially those paid by unions) take an essence of truth and manipulate it to best serve their own purposes.
The best positive election ad I have seen was for John Fahey for a state election in the late 1990’s. He lost that election, despite being one of the men who won Sydney the Olympic games in 2000. No room for sentimentality, or competence for that matter. The winner of that election was Bob Carr.
So far the only positive ad in this federal election campaign is Abbott’s “Action Contract”. Unfortunately I doubt that it is resonating with the public. It is shouted down by the multitude of ads from both sides that are more focused on bringing down the other person. Some are personal, other based on policy, most (especially those paid by unions) take an essence of truth and manipulate it to best serve their own purposes.
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