Footy Evangelism

Aussie Rules Football is my game (in case you haven’t noticed).

Getting people interested in AFL in western Sydney has to be the biggest challenge since the move of South Melbourne to Sydney way back in 1981. Hopefully learning from those mistakes will create a greater resolve to do things right to make sure the new team (without an official name at the moment) launches as well as possible.

Everyone seems to label this area rugby league heartland. I think league supporters are relying on this adage to maintain their stronghold. However the AFL is cashed up and proactive, spending money on grounds both for professional teams and local teams. Meanwhile the rugby league has been largely inactive and is disorganised with its leadership. Phil Gould has been most critical.

Rugby league is a very different sport and its supporters seem unable (or unwilling) to understand a different sport. They seem to be very rigid to their rules and can’t handle the multi directional nature of Aussie rules.

This is only one aspect of the recruitment of supporters because largely rugby league supporters will stay loyal to league, or at best be a part time supporter of Aussie rules.

There is a large migrant population that are new to Australia and in an effort to assimilate to their new home they send their kids to play the real footy. With long running controversy about the size disparity of junior league players the Auskick program offers a safe and fun alternative for parents to send their children as the physical aspect is introduced gradually.

It is hard to create a passionate supporter out of nowhere. Team GWS has to start from the ground up. Hence their strong efforts to entrench community links. A citizenship ceremony at half time of the Sydney Vs Carlton pre season match at Blacktown I thought was very clever. Those people will remember that game forever and have a positive emotional attachment to the game.

Attaining Kevin Sheedy as coach for the next three years was a massive coup. His marketing ability is priceless. He recently became a league supporter to win (save) the league supporters, heard that method before anyone? He stated that he would buy a membership to the four western Sydney rugby league clubs, if they would let him. Rugby league officials reaction to this only assists in giving greater publicity.

Above all there is a need to stay positive and think about the game before any team support.